2009-10 UD NHL Artifacts is now live. I bought a box and received it today. Unfortunately, it will have to sit unopened for the next few weeks. I'll also accumulate a few boxes of UD 09-10 NHL Series 1 in a few weeks as well as one box of ITG Ultimate 9th Edition and one box of '1972 - The Year In Hockey'. These will all be packed into my suitcase and shipped up to the Sport Card Expo in Toronto on November 13th -15th.
For those who don't know, In The Game and Upper Deck both have booths at the Expo. They don't sell product there, but during the Expo, you can line-up at the booths and when you get to the table, you open your box of cards. When finished, the company representatives will take your wrappers and you will randomly receive a short-printed card made especially for the weekend. Some times it's an autograph, other times it's memorabilia. You can usually open one box per day at the booths.
I was especially lucky at the Upper Deck booth last year and received these cards on Friday and Saturday:
It's a great bonus for those who can make it to the Expo. It's great for the dealers too as it encourages more product to be sold and busted. I'm not 100% sure on the products which can be broken at the Expo as ITG has released their list but Upper Deck has not so I'm taking a guess on the Artifacts and the UD Series 1. Regardless, these boxes will be busted in a few weeks... free cards or not.